What does OKR mean?

OKR (Objectives and Key Results) is a goal setting methodology developed by Andy Grove. With OKR, it is much easier to create an agile, transparent and harmonious working environment throughout the company and to achieve company goals.

Yoggi Berra:

If you don't know where you are going, you might not get there.

Companies may have many tools and resources to achieve their strategic goals, but they need to be brought together in line with common goals. Everyone in an organization should be aware of these goals and be aware of their responsibilities to achieve these goals together.

The objectives are the broader, high-level goals that the organization is trying to achieve, while the key results are the specific, measurable targets that will show whether or not the objectives have been met. This framework is often used to help organizations focus on what is most important and to ensure that everyone is working towards the same goals.


It should be easy to remember, simple and compelling. Objectives aimed to be achieved should be determined in accordance with company strategies.

Objectives with OKR methodology; They are divided into 3 main categories as Individual, Team and Company objectives.

Everyone in the company should be able to view all the goals and provide feedback on them. In this way, everyone will be able to observe the contribution and development in a holistic way at the point of reaching the main goals of the company.

Key Results

Measurable metrics that will be used to achieve specified goals.

Key Results should be measurable as well as result-oriented and precise. A goal should have more than one key result, but the higher the number, the more unattainable and unrealistic the scope of the set goal, and the inadequacy of goal breakdowns.

Goal: Expanding to the European market by expanding the products globally.

  • Conducting market research in 3 countries in Europe

  • Making the product usable in at least 1 Country

  • Comply with all documents and processes with the EU

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